Design is a powerful tool that can inform, educate, and empower individuals. In collaboration with the Gympie Regional Council, I had the opportunity to create a series of compact and visually engaging reference guides aimed at helping people identify and remove different types of weeds, while promoting the use of native plants.
The Gympie Regional Council recognised the need to address weed infestations and promote sustainable gardening practices. To achieve these goals, I was tasked with creating a visually appealing and informative booklet series. Each booklet would focus on specific vegetation types within the region. In this case, the first booklet targeted the hinterland vegetation.
The challenge of simplifying technical information for a general audience remained significant. The rewording process involved careful consideration of the target readership and their level of familiarity with horticultural terminology. Clear and concise instructions and icons, along with step-by-step guides, empowered readers to take effective action against weeds and embrace alternative native plants.
As part of the series, the first booklet focused specifically on the vegetation found within the Gympie hinterland region. The booklet offered insights into the distinctive characteristics of weeds commonly found in these areas. Additionally, it showcased native plant alternatives suitable for the hinterland environment, promoting sustainable gardening practices and biodiversity conservation.
The compact and informative booklet series has had a significant impact on the local community. Residents now have access to a valuable resource that helps them identify and remove weeds effectively, while promoting the use of native plants in specific regional contexts. By empowering individuals with knowledge and practical guidance, the booklet series contributes to the preservation of local ecosystems and encourages sustainable gardening practices.